"The one thing design must do is fulfill its function efficiently" proclaims Alice Rawsthorn of New York Times.
However, sometimes the familiarity of a design it often outweighs the a customers preference for efficiency. Heinz's classic glass bottle has become and icon and an indispensable part of the American household even though the plastic version allows users to easily acquire the contents.
The reputation, comfort and classic effortless look that accompanies the glass bottle even allows for expensive restaurants to carry the condiment without repackaging. It's eco-friendly packaging is also another notch along its belt.
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